3M’s experiential agency, STAR, invited Clutch to bring the visual identity to life of "Journey to Uncomplicated” across a 50'x70' exhibit with LED screens taking over a 20’ entrance and 97’ wraparound interior display. 3M set out to position themselves as the ultimate “uncomplicators”, helping businesses around the globe tackle their toughest challenges in sustainability and efficiency across rapidly evolving, technology-forward industries. A visual metaphor that mirrored 3M's commitment to creating elegant solutions was developed to communicate that journey.

On a tight timeline and with rigorous quality control we delivered 150 pieces of dynamic content including a mix of motion and static graphics for 3M’s lineup of daily speakers featuring a countdown to the next session, speaker introduction, and custom branding.

My responsibilities included: end-to-end production, client reviews and feedback, freelancer management, and AV team coordination on asset handoff. I sourced and licensed 190 stock assets and managed an audio house to develop 4 :30s SFX tracks for the entrance – all on a 28 day schedule.

Production Studio: Clutch Studios

Partners: STAR Exhibits, The Post Haus, Mike Pindara

Role: Executive Producer