International Motors
For 5+ years at Clutch Studios, I’ve led creative and interactive projects for International Motors, overseeing a team of producers and managing day-to-day execution across a wide range of mediums: photorealistic product renderings, animation, a real-time 3D truck configurator, retail marketing programs, and design production. The breadth of this account reflects the kind of integrated, multi-disciplinary work I thrive in where any given week might span a cross-team initiative and a same-day design turnaround. Below are a few programs & projects I’m proud to have produced.
Production Studio: Clutch Studios
Role: Executive Producer
3D Configurator
In 2020, Clutch pitched the next-gen real time 3D truck configurator to International. By this time, Clutch had built their entire truck digital fleet (7 Series) with the goal of optimizing the existing assets for the web.
The WebGL truck configurator features International’s current truck lineup and enables users to configure their vehicle in real time. As users customize their truck, the app dynamically generates a build sheet to support lead gen. This experience is available on International.com and provided to dealers as an iframe. The 3D configurator enhanced customer engagement, increased lead gen, and became the most visited page on International.com.
Key features include: 360 rotation, model-specific interactive hotspots, thousands of configurable options, photorealistic renders, a user-friendly interface, Salesforce integration, low-res render downloads, and a presentation of your build.
I led end-to-end production, designed a process for cross-team handoffs and QA, implemented Jira, led migration of design files from Sketch to Figma and backend to AWS, and built a process for hotspot animation.
After launch, the app evolved into a maintenance retainer, now in its 5th year (2026). I produced post-launch optimizations that meaningfully improved speed and quality, led a full design refresh aligned to their rebrand, and oversaw yearly roadmaps and retrospectives. We take an agile approach to product updates, new features, and R&D.
This was Clutch's first interactive project, which meant my work here wasn't just about producing the configurator. It was about building the playbook. The processes I put in place became the foundation for how the studio approaches 3D interactive work, and this project opened the door to an entirely new category of work for Clutch.
Photorealistic Product Renderings
From beauty imagery to knockouts and stylized treatments. Imagery was utilized across brochures, marketing collateral, trade shows and events, and International.com.
OEM After-Sales Retail Marketing Program
I managed International’s after-sales dealer marketing program across 3 brands and 10 programs a year, scaling design production and post-production workflows to support scaling from 20 to 100+ dealers and delivery of 14,000 deliverables annually.
I led annual retainer scoping and strategic planning, freelance and vendor management (design, copy, proofreader, translation agency), process optimization, playbooks, ClickUp implementation, and trained 3 producers to take on day-to-day management. These programs contribute to 30% of the studio’s annual revenue.
Deliverables: display ads, social, direct mail, email kits, brand and part supplier videos, POP, activation guides, and more. Dealers are supplied International branded assets as well as custom assets with their logo and location.
Dealer Social Calendars
Organic social content is highly utilized within the program. Calendars consist of static and video assets. We leverage International’s photography library and experiment with genAI and motion design to create video content without shoots. Calendars are translated to Spanish and Canadian-French, delivering 700+ assets per year.
Digital Catalog
Following International’s rebrand, we redesigned print collateral from sell sheets and brochures to catalogs. This engine catalog is one example, which was also developed as an interactive catalog making it easy to access and embed on any site.
Fleetrite
The deliverables in the Fleetrite program are very similar to International and IC Bus, but the look/feel is quite different. We designed a Tron-inspired treatment to highlight the parts on promotion, building 40 photorealistic Fleetrite parts, which show up across the dealer marketing program, social, in-store signage, trade show and event content, printed materials and brochures, animations, and Fleetrite.com.
Fleetrite Brand Refresh
In 2026, Fleetrite came to Clutch to unify brand materials and create a single source of truth for agency partners and dealers. We took existing brand assets and designed a new brand book, cleaning up inconsistencies with typography, logo usage, and modernizing the brand colors.
Project deliverables: brand book, packaging guide standards, business card, letterhead, powerpoint template, CGI imagery exploration, Fleetrite.com e-commerce launch banners, sell sheet templates, and Teams backgrounds.
Explainer Videos
International was looking to educate dealers on email marketing best practices. We concepted and produced 5 (2-3 minute) explainer videos. I sourced and oversaw a freelance illustrator and animator team, and led end-to-end production from storyboards to scriptwriting, motion design, VO casting and recording, and audio. These videos were super successful – International requested a second series shortly after the first project delivered.