Alongside my siblings, we built a cookie company and scaled it from a viral Instagram video into a national CPG brand. After leveraging organic social growth to launch our DTC platform and a brick-and-mortar Chicago bakery, I built and managed the creative operations workflow that supported our expansion into wholesale. Sweet Shot was available in 100+ premium retail and digital storefronts, including Target, Jewel-Osco, Mariano's, Foxtrot, GoPuff, and DoorDash.

My scope covered producing visual identity, brand collateral, packaging, e-commerce, store signage, social campaigns, email, and video/photography shoots, while managing all contractors/vendors. I served as brand steward ensuring Sweet Shot showed up consistently across every touchpoint. One of my favorite projects is the fully CG animated video we produced for the brand’s first OLV, for the GoPuff national go-to-market launch.

This has been one of the most meaningful projects of my career – a rare chance to build a brand from the ground up, putting many years of experience to work, and getting to do it alongside family.

Partners: Lauren Gallagher, Breakfast for Dinner, Clutch Studios

Role: Brand & Creative Lead, Founding Team