Saucony
I managed a $1M annual portfolio for the agency’s largest client, directing 5 seasonal marketing campaigns, 1 product launch, and several web design projects. I led an in-house production team through video and photo shoots that were translated into comprehensive marketing toolkits across social, digital, e-commerce, and print. I frequently served as an on-set producer to drive multi-platform content execution while leading pre-production planning and post-production.
Agency: SomeOddPilot
Role: Account Supervisor & Integrated Producer
Endorphin Collection Launch
Saucony launched a new product line, the Endorphin Collection: three shoes built for distinct purposes, one for speed, one for long runs, and one for recovery. The collection was first unveiled at Saucony's Global Brand Conference, where SomeOddPilot created the launch content that set the tone for the full campaign, anchored by the 2020 theme: Commit to the Chase.
After GBC, we concepted and executed a global digital toolkit of campaign assets fully in-house, designed to drive conversion and communicate the consumer benefits of each shoe. The Endorphin Collection campaign contributed to a 59% increase in Q1 2021 sales.
Deliverables: hero key images for the collection and each shoe, :60, :30, :15, and :06 videos, display ads, partnerships with Chaco and Strava, a series of teaser and launch videos for social, print ads, and a product landing page featuring interactive and educational sections.
Seasonal Product Campaigns
These high-volume toolkits involved concepting and producing all content in-house, from hero images, copywriting, digital and print ads to sizzle videos, social assets, e-commerce, and photo/video shoots. This is a collection of a few favorites.
