In 2016, Captain Obvious needed a fresh and relevant way to talk to consumers, so he ran for President. And because he'd be staying in hotels across the country while running, Hotels.com supported him.

The campaign ran on TV and OLV, and included a campaign website with 51 videos (one for each state plus Washington, DC), direct booking on Hotels.com, merchandise, and an interactive “kissing babies” feature with 20+ reaction videos of Captain Obvious virtually kissing babies.

Captain Obvious live tweeted during the Presidential Debate which generated 1.9MM impressions. He participated in a fun run in L.A. and stopped by the DNC for media appearances.

The campaign generated 430M+ media impressions, a 900% increase in social mentions, hundreds pledged for Captain Obvious on election ballots, and it won Best in Show at the Creative Media Awards.

Agency: Crispin Porter & Bogusky

Role: Account Manager