General Mills

I freelanced at Erich & Kallman within the first 5 years of the agency opening and winning AdAge Small Agency of the Year, West Coast. During my year-long contract, I led 8 integrated campaigns across TV, digital, social, and radio for the General Mills portfolio. I partnered with strategists to build briefs, led creative teams through creative development, and facilitated client reviews and feedback. I worked in tandem with freelance broadcast producers, contributing to pre-production planning, including bidding, casting, budget tracking, schedules, legal and network clearance, and talent licensing all the way through on-set and post. These are a few of my favorite spots we produced.

Agency: Erich & Kallman

Role: Account Supervisor