SWEET SHOT COOKIES
Sweet Shot Cookies is an E-commerce cookie bakery with a retail shop in Logan Square. We're famous for injecting cookies with sweet fillings, making for a gooey center so every bite is unique. You name it, we infuse it - from marshmallow fluff, to PBJ, chocolate, caramel and more.
After successfully launching our E-commerce site and receiving nationwide orders, we needed a fresh look and packaging materials. The founder and I worked with a designer to rebrand the business, develop a social content strategy, packaging materials, and store materials from menu's to stickers labels, window decals, etc.
ROLE:
Part-Time Marketing Manager
+Rebranded the logo, logomark, and brand guidelines.
+Developed retail and E-commerce packaging materials.
+Assisted with retail store design and buildout.
+Executed store launch PR and marketing plan.
+Co-created paid and organic social assets and email marketing campaigns.
+Develop social partnerships with IG food Influencers, Buzzfeed Food, Thrillist, Pickler & Ben, AOL "In The Know" series, Chicago EATER, Chicago Bucketlisters, The Knot and more.