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Starbucks Global Product Launch

Since Nestlé and Starbucks joined forces in August 2018, the two teams have been working on a range of global coffee products under the Starbucks brand. In just six months, 24 new products were developed, including whole bean, roast and ground coffee, as well as the first Starbucks capsules developed using Nespresso and Nescafe Dolce Gusto coffee and system technologies. All products are made with ethically sourced, 100% arabica coffee.

This was the first product launch since the two companies formally joined forces and created a global coffee alliance. In February 2019, Nestlé started rolling out these products in several markets across Asia, Europe, Latin America, Middle East and the U.S. Customers around the world are now able to enjoy their favorite Starbucks coffee at home. 

ROLE:

Freelance Account Supervisor 

+Brought in at execution to assist with managing timelines, creative approvals, client feedback, production deliverables for POS tools, digital, social and OLV assets. 

+Created and maintained all deployment guides for launch. 

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