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Strategic Partnerships - Cannabis & Music

At the beginning of marijuana legalization in the U.S., Keller Williams and The Motet had plans to co-headline a West Coast tour. We were looking for a sponsor to elevate tour promotions and had a unique opportunity to form one of the first cannabis-music industry partnerships with O.penVAPE. Both bands were immensely popular from Colorado to California, as was the O.penVAPE brand in the cannabis industry, so the pairing seemed natural. 

O.penVAPE promoted the tour with short videos featuring Keller, a ticket giveaway contest, tour bus wrap and meet & greets at each show. Several shows along the tour sold out, proving that this strategic partnership was vital for increasing brand awareness and the success of the shows. 


Artist Manager for Keller Williams and The Motet

+Acted as sponsorship project manager - handled coordination with O.penVAPE and ensured all elements of the agreement were met. 

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