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Hotels.com Changes It's Name to the World's Longest URL

Hotels.com became famous for being the obvious choice for hotels, which meant when they wanted to tell everyone they offered more than hotels, they had a big problem. 

Instead of rebooting, we returned to their obvious roots and changed their name to obviously include all of the other accommodations they book-making the world's longest URL.

We launched with an exhausting single-take video and incredibly long Instagram Story of Captain Obvious citing every accommodation. Viewers who watched the entire video were rewarded with a discount code. The campaign generated 8MM impressions worldwide. 

ROLE:

Account Supervisor

+Managed creative development process through production and launch. 

+Oversaw PR approach.

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