top of page - You Do You & Get Rewarded’s 2018 campaign message supported Rewards–one of the brand’s biggest differentiators in the cluttered travel & tourism category.


The goal was to prove that with’s endless properties, they let travelers get rewarded basically everywhere.


Through memorable storytelling, the brand’s beloved character, Captain Obvious, showed how is perfect for finding a place that’s as unique as you.

Specific creative was developed for a multi-channel strategic approach consisting of broadcast/OLV, :06 bumpers, paid social, contextual rich media units, branded content series and experiential. 



Account Supervisor

+Managed multi-channel creative development process through production and launch.

+Assisted with comms planning and strategy.



You Do You & Get Rewarded Playlist


Vox Branded Content Series

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