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Ad Council & Gill Foundation - Beyond I Do

55% of LGBT Americans reported being discriminated against due to their sexual orientation in the last year. The "Beyond I Do" campaign aims to raise awareness about discrimination against millions of LGBT Americans who can be kicked out of their homes, fired from their jobs or denied services just because of their sexual orientation or gender identity. 

To bring the campaign to life, we created several broadcast/OLV spots, social, radio, print, OOH and a microsite that highlights facts about discrimination and showcase real stories of everyday Americans who experience housing, employment and service discrimination because they’re LGBT. 

ROLE:

Account Supervisor

+Managed creative development process through production and launch. 

+Lead contact responsible for managing client relationship with Ad Council and Gill Foundation.

+Facilitated consumer research.

www.BeyondIDo.org

Campaign Assets

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